Expert Opinion: Ten Trends in China's Pharmacy Industry

Since the 1990s, the pharmaceutical retail sector has been open to the private economy. After nearly 30 years of development, Chinese retail pharmacies have become more and more mature as young people gradually enter middle age (Chinese pharmacies in Drug production and distribution in the field are more powerful); in the wave of mobile Internet, drug retailing has become one of the hottest investment and development trends today.
As a participant in the field of pharmaceutical retailing, I accidentally caught up with the rapid development of Chinese pharmacy in China for 15 years. With continuous practice and thinking, I feel more and more strongly: Today, China's retail pharmacies (especially in the small chain and Single store) must solve their own "five problems" to make them healthier; and seize the future "ten trends" to give them a favorable position in the future competition.
Today, the increasingly fierce competition among retail pharmacies, corporate managers and grassroots employees is becoming more and more demanding, and the pharmaceutical retail industry is facing a new development trend, and operating companies should capitalize on this trend, the potential of the industry, and once you capture the potential, And get a valuable window of time before your competitors act!
After studying many retail pharmacies, as well as the development trend of foreign retail pharmacies, to understand the development trend of Chinese pharmacies, make ten predictions:
Trend 1: Centralization and Optimization
With the orientation of national policies and the intensification of competition, the number of stores will further tend to be chained, and the trend of being dominated by a single store will become more and more obvious (single store franchise chain, or single store, multi-store development chain); with the merger of cases There will be more and more; the country will have more and more regional "oligarchs" (from provincial oligarchs to municipal and even county levels)!
Trend 2: Diversification of competitors
With the further penetration of e-commerce into the pharmaceutical retail field, as e-commerce enterprises further decline in third-tier cities, pharmacies, pharmacies, pharmacies, pharmacies, pharmacies, competitors will not only pharmacies in the same district; pharmaceutical companies, pharmaceutical companies and other industries (the more More and more supermarkets are selling health products, becoming pharmaceutical competitors) pharmacy competitors, more and more blurring the boundaries of competition, entering the field of pharmaceutical retail enterprises, the industry is gradually increasing!
Trend 3: Category "Limited" Diversification
China's pharmaceutical retail market is strictly controlled by national policies. Some people say that retail pharmacies are "selling white powder hearts and making money selling cabbage." This is not an exaggeration!
Under the strict control of national policies, many non-pharmaceutical, non-blue hat, non-word products have less sales opportunities in pharmacies; but with the aging of health products for the elderly, nutritional products, medical supplies, medical equipment and other health products, the sale of hygiene products etc. will break out (China's retirement age starts from 60 years old, and the average is still over 19 years old. In 19 years, only about 9 years are healthy, and the remaining ten years are basically morbid or disabled.), pharmacy manager, we prepare Ready for this round of growth?
Among them, categories that help pharmacies achieve "limited" diversification to a certain extent!
Most U.S. pharmacies display geriatric rehabilitation products
Trend 4: Service specialization
What is the essence of a retail pharmacy? To provide customers with professional medical and health services! Professionalism is the survival of this retail pharmacy!
In order to emphasize the management of personal health and consumers, appropriate service agencies are required to provide appropriate professional products and services. Retail pharmacies are only responsible for product transactions, gradually weakening their functions, and professional functions will be gradually strengthened!